TDX Reappointed as Shell Lubricants Distributor

TDX is pleased to announce the renewal of its partnership with Shell Lubricants, securing its position as the appointed Shell Lubricants Distributor in New Zealand for another five years, following the initial three-year agreement signed in 2020 which was subsequently extended to five years.
This further extension of another five years, reaffirms the strong relationship between Shell Lubricants and TDX.
“TDX is proud to extend our long-standing relationship with Shell Lubricants,” said Jason Steele, business manager – Shell Lubricants, TDX. “This renewal ensures that our customers will continue to benefit from Shell’s innovative and high-performance lubrication products, backed by the local know-how and service experience of the TDX team.”
The New Zealand lubricant market is highly competitive, with over 150 brands vying for market share. Shell brand’s consistent recognition as the #1 global lubricants supplier for 18 consecutive years (according to the Kline & Company’s report, Global Lubricants: Market Analysis and Assessment 2023) underscores its commitment to quality and innovation.
TDX recognises the evolving demands of the industry, particularly the growing emphasis on sustainability, low-emission solutions, and environmentally responsible practices. The company is actively working with partners to align with Toitū carbon certification standards and supports the use of Panolin biodegradable lubricants in key applications.
“TDX has been a valued partner for Shell Lubricants in New Zealand, consistently demonstrating strong market expertise and a dedication to customer satisfaction,” said Rifqi Hari Muji, general manager marketing – Macro Distributors Asia Pacific – Shell Lubricants. “We look forward to continuing our successful collaboration and delivering high-quality lubrication solutions that support the evolving needs of businesses in New Zealand.”