Scania is continuing with the major roll-out it began last year, with more and more services and products going into production and being launched to customers. These include a new generation of Scania’s robust, five-cylinder engines, as well as the first variants of the new G cab. A number of services and performance enhancements are also being introduced, with most sharing a focus on improving productivity and total operating economy for European long-distance and forestry trucks.
Alexander Vlaskamp, senior vice president, sales and marketing, Scania Trucks, said the company has significantly more on its introduction schedule for 2017 than in 2016.
“We’re now rapidly filling our new range with products and services so that the majority of customers can tailor solutions around Scania’s new generation of trucks, regardless of what application their truck is used for.”
When Scania embarked on its biggest launch ever in 2016, the common themes linking the introduction were connected services, products for long-distance operations, and sustainability. Now the journey down this path continues, with the introduction of more choices and solutions as production gets underway.
The fact that Scania is now offering a greater range of specifications doesn’t mean that the company has lowered its targets as the launch goes forward. Scania places a high value on face-to-face interactions with customers and on its message that it has a total focus on customers’ businesses and profitability.
“The next press and customer events will come after the summer and will be a truly holistic experience together with the Scania family,” says Vlaskamp. “I can reveal that we will then be focusing particularly on those applications operating with the toughest challenges, and also on how Scania’s focus on tailor-made solutions can grow customers’ profitability.”