CNH Industrial has appointed a new business director for its commercial vehicle brand IVECO in Australia and New Zealand.

Bruce Healy replaces outgoing business director, Michael Jonson, who has been appointed chief financial officer for CNH Industrial in Australia and New Zealand.

Healy previously held the position of brand leader with IVECO‘s sister brand CASE IH. Prior to joining the company in 2011, he spent several years in other business roles within the agricultural equipment industry.

“During his time at CASE IH, Bruce had a very positive effect on its operations and helped us meet a great many corporate objectives,” said Michele Lombardi, CEO, CNH Industrial Australia and New Zealand.

“I know that Bruce‘s business knowledge, hands-on approach and enthusiasm will be well received at IVECO Australia.

Lombardi says Healy joins the brand at an exciting time and she is sure he will further build upon the strong momentum that Michael and his team were able to establish over the past two years in particular.

“I see a lot of opportunities to further grow the IVECO brand in Australia,” said Healy. “The recent announcement of increased local manufacturing at our Dandenong facility is important for the workforce and for our existing and prospective customers who will enjoy the many benefits that locally manufactured vehicles bring.

Healy says along with their world-class locally made products such as the Stralis, ACCO and the Delta and Metro bus chassis, IVECO have access to the best from Europe in the form of the Daily and Eurocargo models.

“In short, we can offer the market a wide range of reliable and sustainable vehicles ranging from passenger car licence vans and light trucks, through to heavy duty prime movers. Prospective buyers need not look anywhere else,” he says.

Healy‘s appointment is effective 1 April 2018.