Mobil launches new driver rewards programme

Friday, September 1, 2017

Mobil Oil New Zealand has launched the Mobil Smiles Driver Rewards programme which rewards loyal customers for purchasing fuel at Mobil by giving them discounts as well as points that can be redeemed for purchases.

Members of Mobil Smiles Driver Rewards will earn one point per litre of 91 and diesel fuel purchased and 1.5 points per litre for premium fuels (95 and 98) by swiping their Smiles card at the point of purchase. The programme is free to join and there is no minimum fuel purchase to earn points.

In addition to the Mobil Smiles instant discount, points can be redeemed on both fuel purchases and in-store purchases, and can also be earned or redeemed at Pay at Pump. Mobil Smiles members will also qualify for special offers and discounts.

Mobil Oil New Zealand Limited lead country manager Andrew McNaught says Mobil Smiles was developed following in-depth research about what customers really want from a rewards programme.

“User experience has always been a priority for us. Our ultimate objective is to make the fuelling experience as pleasing as possible for our customers.

“We set out to develop a programme that was immediately relevant to our customers, so we spent a great deal of time listening to them,” said McNaught. “They told us that the Mobil Smiles Driver Rewards programme needed to be convenient, relevant and achievable.”

McNaught anticipates a high level of interest in the programme.

“While there are a number of rewards schemes already in the market, Mobil Smiles provides a strong point of difference, and we’re excited to be able to offer this programme to our loyal customers,” he said.

Mobil Smiles Driver Rewards cards are available at participating Mobil service stations, and registration can be completed either in stores or online at www.mobilsmiles.co.nz