MAN eTruck wins Red Dot Design Award 2023
The new MAN eTruck has won the 2023 Red Dot Design Award in the Product Design category.
This year, the approximately 20,000 products submitted came from 60 countries and were judged in 51 competition categories.
Quality and details such as the polygonal exterior décor – inspired by the panorama of the Bavarian Alps – convinced the jury.
“This coveted design award for our new eTruck, which will electrify long-distance transport from 2024, gives our team an extra boost on the home stretch to market launch,” said Friedrich Baumann, executive board member for sales & customer solutions at MAN Truck & Bus.
“The new MAN eTruck is a strong statement for our customers’ shift to electromobility – technically, but also visually,” he said.
Professor Dr. Peter Zec, founder and CEO of Red Dot, added, “Companies and design studios from all over the world faced the professional judgement of the Red Dot jury, international experts who scrutinised a considerable number of products during the competition.
“The fact that you emerged as the winner from such a strong field of participants is testimony to the exceptional quality of your product,” he said.