Northland Waste started 15 years ago with the mission to provide an honest and affordable Kiwi solution to Waste and Recycling. Starting with a household wheelie bin service in Whāngārei, the company expanded in the North and began servicing households and business from Cape Reinga to Pūhoi.

“In an industry dominated by large multinationals, we saw an opportunity for a New Zealand-owned business to provide local and affordable waste and recycling services,” explains Northland Waste marketing coordinator Loren Pocklington. It was much the same story when the company explored moving into the Auckland market as Econowaste – it was “a good market needing a good, local service”, Loren says.

While Auckland’s waste is currently sent to the (rapidly filling) Redvale landfill, Northland Waste operates its own landfill in Northland.

“Landfills are like trucks,” comments Ken Frazer, national fleet manager, Northland Waste. “Way back when, they were not very good, whereas modern landfills are beyond people’s imagination.”