Iveco has launched its new broadcast platform – a first in the industry – dedicated to the brand’s community and the world of transport. Iveco Live Channel (https://ivecolivechannel.com/) is an opportunity for the brand to lead the industry’s digital transformation of customer interaction in the current challenging situation and accelerated digitalisation trend.
Iveco Live Channel will broadcast on-demand videos covering all aspects of the brand’s activities and host its digital events in live streaming supported by interactive tools. It will also provide a virtual classroom where Iveco will deploy its training activities for salespeople.
The channel’s schedule will open access to Iveco’s entire video archive, organised in six categories:
• DON’T STOP EMOTION: recordings and videos of the brand’s events and conventions;
• DON’T STOP PLANET: videos about Iveco’s sustainability activities and initiatives;
• DON’T STOP LEARNING: for educational videos, training and workshops;
• DON’T STOP PRODUCT: for videos of Iveco’s products and services;
• DON’T STOP CONFERENCE: for livestreaming and recordings of conferences, press events and interviews;
• DON’T STOP STORIES: for revisiting Iveco’s rich heritage through historical videos.
“At Iveco we want to lead the way, also in the transition to digital solutions: the Iveco Live Channel is a new virtual home for our brand where we can meet and engage with our customers in a new way and enable them to discover the fascinating world of Iveco in an entertainment-style medium,” said Iveco brand president Thomas Hilse. “This is not simply a tool for social distancing: it is really the future!”
The global English-language Iveco Live Channel was developed in record time and sections dedicated to France, Spain, Germany, Italy and Poland will follow, offering country-specific content in the local language.
“Iveco Live Channel is a true web channel created to engage, inform, entertain and interact with our customers and the world of transport,” said Iveco global brand marketing director Maria Laura Iascone. “We approached it as a TV channel, with a broadcast schedule and an editorial plan that will be continuously renewed.”
Iveco Live Channel will offer a front row seat to Iveco’s livestreamed events to customers, Iveco drivers, journalists, social media followers and transport enthusiasts. These will be true digital events, with participants registering to attend and receive conference materials, and taking part in the real-time interactive polls. The channel will also provide the new platform where Iveco will migrate its digital training programmes for salespeople, which relies on cutting-edge teaching and evaluation tools.