Isuzu Trucks has claimed the title as the leading brand of new truck sold in New Zealand, for an incredible 21st consecutive year.

“We certainly realised that during challenging times, such as we‘ve all experienced last year due largely to Covid-19, qualities relating to trust and dependability become so important,” said Dave Ballantyne, general manager of Isuzu Trucks New Zealand.

“Isuzu Trucks has earned a reputation based on such attributes, and the ongoing success of the brand is evidence of this.”

Despite market pressures throughout the year, Isuzu Trucks maintained a healthy overall share across light, medium and heavy segments, achieving a combined total of 22.4%.

“This result was an improvement of 0.2% compared with what we achieved in 2019, which is remarkable considering the general uncertainty present for a good portion of 2020,” said Ballantyne.