EROAD has appointed Barry Einsig to the board as a North American-based independent director.

Located in Pennsylvania, Einsig brings considerable transport knowledge of the North American market, as well as global automated and connected vehicle expertise. 

Einsig is currently a principal at CAVita, providing consulting services to cities, governments and companies on Smart Cities, transport mobility and connected/automated vehicle systems. He built and implemented the global strategy for Cisco across all modes of transport and mobility, growing Cisco‘s automotive and transportation revenue by 32% on an annualised basis over 5 years.

He has held directorships of The Infrastructure Security Partnership; vice chair American Public Transport Association R&T; chair Intelligent Transportation Society of America ATMS; was the chair and founding member of Joint Council on Transit Wireless Communications; and has advised Singapore‘s Ministry of Transportation on their Highly Automated Vehicle Programme.

In addition, Einsig has reviewed work undertaken by the Transportation Research Board and created patent-approved technology used in Public Safety Networks. 

“Barry‘s command of the North American transport market, combined with his extensive and global experience in connected vehicles and smart transport networks, rounds out the board‘s expertise that is successfully guiding EROAD‘s continued growth,” says EROAD chairman Graham Stuart. 

North America is now an established market for EROAD, and having a director based there will maintain the emphasis on that market, important for the company‘s growth strategy.

“Our board review identified strengthening our transport-technology expertise. Understandably this is an incredibly specialised field, requiring an extensive search to find someone who was equally passionate about our core purpose of making safer, more productive roads,” says Stuart.