Australasia‘s largest automotive parts cooperative, Capricorn, has launched an informative communications channel to its 17,000-plus Australian and New Zealand members.

It‘s called CapTV and it allows Capricorn to connect with its members through video. Designed to engage, inspire and educate, CapTV showcases the many advantages that Capricorn members are entitled to, profiling business services that can be of benefit to them.

Freely available online, CapTV combines a Welcome to Capricorn video with a Take 2 series of unscripted informational videos presented by Capricorn members.

The Take 2 series asks Capricorn members to spend two minutes of their time to learn more about their Capricorn membership from other members.

The initial Take 2 series of CapTV video topics include:

·         Making the most of your membership

·         Capricorn risk services

·         Capricorn trade account and reward programme

·         Capricorn preferred suppliers and the Purple Pages guide

·         Capricorn travel and events.

Capricorn Group CEO Greg Wall says CapTV adds yet another dimension to the group‘s commitment to ensure members are up to date on everything relating to their Capricorn membership.

“The importance of regular and informative communication can never be understated for any organisation, but it is particularly important for a cooperative like Capricorn that exists purely for the benefit of its members,” he says.

“The introduction of CapTV complements our CapChat email newsletter and our monthly Ignition member magazine, representing a new step in ensuring Capricorn members have access to all of the information they need about their membership and how to gain the most benefit from it.”

Non-members can also view CapTV to learn more about how Capricorn works. Visit capricorn.coop/captv