CablePrice appoints new service dealer in Whangarei

Wednesday, April 7, 2021

National specialist machinery and commercial vehicle dealer, CablePrice, has appointed Collective Technicians & Parts (CTAP Ltd) as its new service dealer in Whangarei.

CablePrice recently closed its branch in the city following a change of business, but remains committed to servicing its customers and the region through the use of the new service dealer relationship.

“We are really pleased to have partnered with CTAP, as the company’s owner has a long and solid history in Northland and has worked with us, buying our Hitachi product, for more than 30 years,” CablePrice deputy managing director Aidan Mahony says.

“It’s great they have expanded their business to take up this opportunity and we are confident they will do a great job servicing our customer needs in Northland.”

CTAP owner Lars Rosewarne says the opportunity to diversify the business was a natural progression for the family-owned business, that harvests about 800,000 tonne of forestry product in Northland annually and employs about 140 people.

“We’ve been maintaining and servicing our own gear for the past seven years, so it made business sense to grab this opportunity, take on the qualified CablePrice technicians and expand our offering to service other CablePrice customers.

“We understand the Hitachi product and think it is excellent. So, while it’s a new business for us we are experienced in working with and servicing the product.”

CTAP is establishing itself in CablePrice’s South End Avenue premises in Whangarei.  

Mahony says CablePrice will work closely with CTAP and provide its team with ongoing training and the latest diagnostic tooling to ensure they have the knowledge to fully support customers in the region. 

“I want to thank our customers for their continued support and use of our quality construction and forestry equipment,” he says.