Bringing trucking to more and more kids

In News5 MinutesBy NZ Trucking magazineApril 1, 2022

Devan from Pirongia School loving every bit of his copy of Little Trucker Down Under.

Since launching the first issue of Little Trucker Down Under magazine for Summer 2021, we have received some amazing feedback from sponsors, schools, parents and – most importantly – the readers.

With Issue 2, Autumn 2022, hitting the shelves and being distributed to schools at the end of February, the great momentum of feedback and interest has only continued.

“We’re absolutely thrilled at the early success of Little Trucker Down Under, and it couldn’t have been done without the generous support and sponsorship of those involved in New Zealand’s trucking industry,” says publisher Dave McCoid.

“There’s no doubt the industry is currently facing one of the biggest threats to its future – a shortage of  passionate ‘young blood’ that has grown up loving trucks and understands their value to society. That’s where Little Trucker Down Under aims to make a difference, to spark the interest and foster a passion for trucks among a new generation of kids from an early age,” McCoid adds.

“The fact that the concept has been so well received by the industry and the magazine by the kids it aims to reach only goes to illustrate how important the task at hand really is.”

Issue 3, the Winter 2022 issue, will be out at the end of May. If you would like to sponsor a school in your local area, and help inspire the next generation of truckers, please contact Matt on 021 510 701 or email matt@nztrucking.co.nz and enquire about the different sponsorship packages available.

Here’s what some schools have had to say:

“Thanks for organising sponsorship for the Little Truckers magazine to come to our school. The children absolutely love the magazine and seems to have something for everyone in its pages.  

The young ones just love the stickers and the cards while the older ones are enjoying the articles and the reading. It can be a bit tricky in class to decide who gets the magazine as there were not quite enough for one each in my Year 3-4 class. I might need to use them as a reward for fantastic work.”

Sharon Quinn, Deputy Principal/Year 4/5 Teacher/Digital Technologies Lead Teacher, Tauwhare School

 “Thank you so much for sending out the magazines to give out to our students. We really appreciate it.” 

Office of Rotokauri School

“We were excited to have 400 copies of the Little Trucker magazine delivered to our school last week. I am sure lots of students have had a read or completed the activities inside. Every season, this magazine donates a free copy to children at a school. We were nominated by Mike Brears [National Sales and Operations Manager, TWL] and were the lucky recipients this time round!”

From the Pirongia School newsletter, Wednesday 30 March 2022

 “We would just like to say a HUGE THANKS for putting together and supplying our school with the Trucking magazine! All our students LOVE their copies (and are good for cheering up sad students also). Thanks to all who is involved in producing this awesome magazine.”

Hayley Horne, Office Executive, Te Poi School

The publishers of Little Trucker Down Under would like to thank the following companies who have already come onboard to sponsor copies to go into their local schools:

APL Direct
Eden Haulage
Fuso New Zealand
Hino New Zealand
Keith Andrews Trucks
Kennedy Trailers
Kraft Engineering
Mack Trucks New Zealand
MLD
NZT
NZ Express
Palfinger
Roadmetals
Rotorua Forest haulage
Rural Transport
Scania New Zealand
Southpac Trucks
Transcon
Transpecs
TR Group
UD Trucks
Volvo Trucks New Zealand
Wilson Bulk