Bridgestone will give $3 to Leukaemia & Blood Cancer New Zealand for every Bridgestone-branded car, 4×4, SUV and van tyre sold through the network of Bridgestone Select and Bridgestone Tyre Centre stores around the country in the month of February.

Part of the ‘Drive for a Cure’ campaign, the funds raised will directly support people and families living with leukaemia and blood cancers in New Zealand.

“We’re proud to support blood cancer patients and their families through the meaningful work of Leukaemia & Blood Cancer New Zealand, and through our Drive for a Cure promotion, our customers can show their support for the vital work of the organisation simply by purchasing tyres,” said Bridgestone’s director of New Zealand Business, John Staples.

Each day, eight Kiwis are diagnosed with blood cancer, with an estimated 21,000 people living with blood cancer in New Zealand, making it the fifth most common form of cancer in the country. Leukaemia and Blood Cancer NZ supports patients and families with personalised support, providing information and education, funding research, raising awareness, and advocacy.

Since 2017, Bridgestone New Zealand has been a major partner of Leukaemia & Blood Cancer New Zealand, raising more than $100,000 over the past few years.