Booth’s Logistics has announced the public release of B CONNECTED, a next-generation customer portal designed to transform how businesses manage their freight and logistics.

Available now for all existing and new Booth’s customers, the stage one release of B CONNECTED provides public track and trace functionality for all general freight and container movements available at www.booths.co.nz.

In addition to this, all Booth’s Logistics customers now have access to their very own customer portal, designed to provide them with one central port of truth for all their general freight and container movements.

“B CONNECTED offers you, your team, and your customers real time data and makes available all the mission critical customer tools when and where you need them,” said Dallas Vince, Booth’s Logistics CEO.

“By offering real-time data and access to critical customer tools, the portal helps businesses succeed and remain competitive in today’s fast-paced business landscape,” he said.

Inside B CONNECTED customers can now:

• Submit and book new freight jobs including accessing estimates for quoting.
• Get track and trace visibility on the status of all freight consignments.
• Subscribe to SMS or email notification for tracking and delivery events.
• Submit enquiries regarding all freight jobs.
• Get details around freight and transport rates.
• See network status updates including any weather disruptions, ferry delays, etc.
• Fully embedded reporting suite of logistics services and carbon emissions.

Booth’s Logistics has an ambitious roadmap for B CONNECTED, with intentions to integrate warehousing, health and safety, finance, and even carbon emissions reporting – all into one easy to use platform.

“We built B CONNECTED with our customers’ help. A lot of what they shared with us was what they wanted, but also what their customers needed. Since launching, we have been able to do a lot more than just track and trace. Our customers want more from us, they want us to take their products further and with this investment in technology they can do this now with ease,” said Vince.

“This launch is just the beginning,” says Vince. “B CONNECTED has already significantly changed how our customers interact with their freight, giving them the tools they need when and where they need them.”

The rollout of B CONNECTED has received a strong  response, with over 500 companies and 1000 users onboarded over the past few months.

To help streamline the onboarding process, Booth’s have also created an online training hub. This includes an overview video, a series of FAQs, a user manual, and step-by-step how-to guides to help ensure a smooth experience for all existing and new clients using the portal.