Andrew Assimo has been appointed director for Mercedes-Benz Trucks Australia Pacific.

Daimler Truck and Bus Australia Pacific president and CEO Daniel Whitehead says Assimo is the best person for the role, which covers the Australian and New Zealand markets.

“Andrew has played a key role in establishing Mercedes-Benz as the premier heavy-duty cabover brand for smart business operators in Australia and we are confident he can guide the brand to even greater success,” Whitehead says.

“He has a close relationship with our Mercedes-Benz customers, having helped them improve their businesses during the past few years, and we know they will be pleased with this appointment.” 

Whitehead says Assimo takes over the role at an exciting time for the brand.  

“Mercedes-Benz has the best cabover truck in the market and is about to move further ahead with an even smarter Actros featuring MirrorCam and a host of other upgrades that its rivals simply can‘t match,” Whitehead says.

Assimo joined Daimler Truck and Bus in 2007 as a Mercedes-Benz heavy vehicle product engineer and was promoted to senior manager in 2015, overseeing sales, production, operations and marketing.