Colin Muir, current Isuzu NZ general manager has been appointed to the position of general manager of AdvanceQuip, effective from 6 May.

Steve McLean, managing director of AdvanceQuip, says the GM‘s position has been specifically created as a direct response to the sustained growth trajectory and huge potential of AdvanceQuip‘s core brands CASE, ASV, and IVECO Astra.

AdvanceQuip sales, parts and service operations fully support customers across New Zealand for excavator, wheel loader, bulldozer, grader, off-highway dump truck and skid steer products as well as operating the Iveco Truck and Van dealership for Otago/Southland.

Muir resigned his position at Isuzu NZ after a 10-year stint where he steered the brand through arguably one of its most successful periods, including an industry first in 2015 when they achieved No.1 in all three market segments, something no brand had achieved before. This result was subsequently replicated in 2016 and 2018.

“To join a company like AdvanceQuip is a rare opportunity,” says Muir. “I am excited at the chance to lead an already strong business which has major growth aspirations beyond its current market position”.

Having spent 10 years with the Caterpillar brand, both here and in the UK, prior to joining Isuzu, Muir is no stranger to the industries that AdvanceQuip operates in and is interested to see how they have changed over the past decade.