The Volvo Trucks design team recently received recognition from the Industrial Designers Society of America (IDSA) for their work designing the new Volvo VNL series. Volvo Trucks‘ design team received IDSA‘s Silver International Design Excellence Awards (IDEA). The annual IDEA competition is the world‘s most prestigious and rigorous design competition.

“Our first goal with our design was to bring value to customers. To receive accolades from the design community as well makes our journey even more satisfying,” said Brian Balicki, head of design for Volvo Trucks North America. “I‘m very proud of the truly cross-functional team effort that brought the VNL to life, striking the right balance between form and function.”

In the development of the new Volvo VNL, the design team combined elements of Volvo‘s design language with dynamic new exterior features. Swept back headlights include signature Volvo daytime running lights and frame a bold new Volvo grille and hood. Redesigned and repositioned engine air intakes allow for less turbulent intake air delivery. Airflow up and around the cab has also been optimised with new chassis and roof fairings.

“We wanted the new VNL series to make a statement on the road, but it must also make a statement to our customers‘ bottom lines,” said Balicki. “The design elements we‘ve brought together give the new VNL an athletic look that also delivers value for the customer. Whether it‘s the enhanced aerodynamics or the new three-piece bumper that provides greater repairability, every design change we‘ve made has a purpose.”