MyIVECO, the IVECO portal dedicated to services relating to commercial vehicles, has won the Interactive Key Award in the Best Use of Digital Media category, which includes innovative communication projects such as websites, mobile apps and digital tools that have broadened the experience of digital media, coordinating it to carry out the best marketing strategy. Selection criteria were developed in the areas of brand awareness, SEO and SEM marketing strategies, user involvement and loyalty.

Fabrizio Conicella, IVECO‘s global head of digital commercial and specialty vehicles, collected the award.

“The commercial vehicle sector is going through a period of change that is taking place at an unprecedented rate, influenced by macrotrends like digitisation. IVECO turns these trends into opportunities for their customers. With the MyIVECO portal, the brand takes connectivity to the next level, opening the door to an innovative world of highly customised services, and providing an interactive interface for customers to monitor and manage their vehicle in real time wherever they are.”

MyIVECO portal [www.my.iveco.com] is the platform that allows IVECO customers to remain connected to their vehicle through the constant monitoring of data via smartphone, tablet or PC. With MyIVECO users can access up-to-date information on the sustainability and efficiency of their vehicle fleet, via a CO2 emissions report and the monitoring of driving performance.

Organised annually by Gruppo Editoriale Media Key, the Interactive Key Award is the benchmark in the world of digital communication. The Interactive trophy was created to award those who, during the course of the year, have excelled in the field of creativity and technological innovation in online communication, improving its efficiency and technical and aesthetic quality, encouraging the notion of ‘Made in Italy‘ online.

More than 200 projects in more than 25 categories were registered for the awards this year, and were judged by a jury of 40 industry experts.