Strategic further development of Fleetboard‘s successful digital brand
Fleetboard has been setting the standard for connected services and digital solutions in commercial vehicles for almost 20 years now. The company is strengthening its position as the market leader by taking two important steps. The first step involved Fleetboard‘s incorporation into the Mercedes-Benz Trucks organisation; the second step is Fleetboard‘s acquisition of the habbl logistics application, along with the team behind it and the expertise they provide.
Fleetboard already offers a varied range of services and is now working systematically on the development of new digital solutions for its customers. At the beginning of the year the former Daimler Fleetboard GmbH was incorporated into the Mercedes-Benz Trucks business unit at Daimler Trucks. The ‘Digital Services & Solutions‘ unit at Mercedes-Benz Trucks is responsible for all Fleetboard and Mercedes-Benz Uptime services and solutions.
Fleetboard believes habbl is one of the most innovative logistics applications in the industry and the Trucks division of Daimler AG has reached an agreement with Eikona AG on the acquisition of the logistics application, which will optimise the Fleetboard product portfolio.
“With the help of a completely new technological foundation, we are now moving closer to our vision of seamless and digitally networked logistics solutions,” says Volker Hansen, CEO of Fleetboard and also head of digital solutions at the company.
“We are networking all transport processes and all parties involved in transport operations. This is not only making the business operations of our logistics customers more efficient; it‘s also helping to optimise traffic flows, reduce traffic volume, and accelerate transport processes in general.”
Hansen said in view of the ongoing shortage of skilled workers, it was particularly important to ease the burden on drivers by providing them with an intuitive app that offers optimal support.
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