With the sale of Hyster New Zealand to Adaptalift Group Australia on 28 February 2025, it has been announced that general manager Mike Rule will be staying within the Sime Motors group to take up the role of general manager, Hino Distributors Ltd.

Over the past eight years, Mike has worked across three Sime Motors New Zealand businesses gaining extensive knowledge of the commercial transport industry. Before joining Hyster NZ in 2022, he filled senior roles at both TWL and Truckstops.

“Mike has consistently displayed a collaborative, hands-on leadershipstyle that adds operational value while building a strong team,” said general manager for Sime Motors Commercial, Michael Doeg.

“Most recently, he has successfully worked with the Hyster team and Adaptalift to deliver positive outcomes for both businesses. After rising to the top of the list in a competitive recruitment process, we are delighted that Mike’s chosen to stay within the group.

”Hino Distributors (NZ) Ltd imported the first Hino trucks from Japan in 1964. The Sime Motors NZ Group (formerly Sime Darby Motors NZ) bought the distributorship in 2004. In 2014, Hino Distributors Limited celebrated the brand’s 50th anniversary.

“I’m looking forward to working with another world class brand,” said Mike.

“My focus will be on supporting the team to ensure Hino is represented to its full potential in the New Zealand market. With Sime Motors backing, I’m excited to be in a position to lead the team and grow market share through the delivery of a great customer experience.”